What goes into a box?
By Rosie Sherry • May 7th, 2008 • Category: Events, Features
Ever wondered what goes into designing those boxes that package products? Curious to know why the likes of Apple or Dyson can literally get their customers excited over the experience?
On the 13th of May, the recently formed, UX Brighton are having their first presentation on Practical insights in designing Out of Box Experiences.
Description of the event:
When you tear into the packaging of your newest gadget, the last thing you want to do is stop and read a manual, or sit there scratching your head wondering how to get it working. First impressions count, and although this is commonly known by consumers everywhere, Out Of Box Experience (OOBE) Design has only recently become a hot topic, spurred on by leaders like Apple, Nintendo and Dyson.
Harry and Pete have both had recent experience doing OOBE UX research & consultancy for different clients, so their varying points of view should create an interesting dynamic in this presentation.
Or if you are a visual person check out this or related unboxing videos:
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