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March 11 2010

projectbrighton
10:01

Chile earthquake: why Google is the last place to go in a crisis

Connect - Digital Marketing Expertise from iCrossing

I spent the weekend before last searching the internet for news about the well-being of members of my extended family who live just outside Concepcion - the epicentre of the huge earthquake that rocked Chile on 26 February. I was surprised to find that Google quickly became completely irrelevant to my search for information. It just wasn’t fast, micro or specific enough for my needs. At some...